The first-ever Arab Fashion Week – Men’s, made its debut with a whole range of looks aimed at moving the needle in a corner of the fashion world that has always been crucially overlooked.
From animal print ensembles to lacy hoodies and flared silky slacks, creativity was at the forefront at the three-day virtual fashion event where the presentations and shows were conducted entirely via livestream due to social distancing protocols.
Built as a platform to help raise the exposure and talent from the region, the Esquire was particularily pleased to see the latest works from brands including Behnoode Zar-Douz Basic, Amine Jreissati’s Boyfriend the brand and youngster Anomalous.
As part of a strategic partnership between the Arab Fashion Council and the Fédération de la Haute Couture et de la Mode, four emerging menswear designers from Paris Fashion Week Men’s were also selected to participate in Arab Fashion Week – Men’s.
According to the Dubai Chamber of Commerce, menswear dominated the UAE apparel sector in 2018, amounting to $12.3 billion in sales.
“The world around us is changing, so too are attitudes towards fashion, and nowhere more so than in the Middle East,” said Mohammed Aqra, chief strategist at the Arab Fashion Council.
“Arab Fashion Week-Men’s presents the breadth of menswear beyond formal attire and streetwear and paves the way for men in the Middle East to embrace a more adventurous wardrobe,” said Aqra.
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