After announcing it would showcase its fall 2021 collection via video game, Balenciaga has just released Afterworld: The Age of Tomorrow. And it’s pretty good!
Throughout the game the player walks through various zones, beginning in a maze of a Balenciaga store – while passing models and key pieces from the new collection.
The decision to go down the video game route, reflects two main trends during the pandemic: the need for the fashion industry to innovate beyond standard catwalk shows, and the rise of videogames into the mainsteam.
You can play the game / see the collection via this link.
According to Balenciaga, “The narrative of Afterworld is anchored to mythological pasts and projected futures with timeless archetypes and speculative imagery. The world may appear decaying at first, but it is far from a dystopian view, showing instead the slow return to a healthier balance of nature and industry.”
“The collection itself continued to reference gaming, with the PlayStation 5 logo used ironically on a number of pieces. Other graphics included NASA patches on outerwear and T-shirts and shirts proudly displaying Balenciaga’s commitment to circular fashion with the words “when I am done with this T-shirt, I will donate it.”
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