Véronique Nichanian doesn’t like the term ‘classic’. She deems it to simple and borderline ‘boring’. Instead the artistic director of Hermès Men prefers to reinterpret shapes, colours, patterns and fabrics that are inspired by quality craftsmanship and designed for the ‘long-term’.
For her, garments are designed to showcase taste, ingenuity and artisanship—and that, right there is her sweet spot.
‘Boring’ is certainly not how you would describe the latest work from the men’s side of fashion house during the recent AW2020 show in Paris. Amid the array of tailored flannel suits, trench coats, leather jackets, knitwear, sheepskin coats, woolen pants, bags and other accessories—the collection showcased a technical yet poetic vision of garment, creating a sense of sensuality and depth, coupled with an understanding of graphic harmony through the rich use of each fabric.
The ‘long-term’ ethos of the collection means that most of the pieces possess a double-sided functionality, with layering, elevated accessories and a mixture of formality and casual very much intertwined.
Asserting its power the collection features hypnotic and strikingly unavoidable patterns and shapes in generous proportion with warm fabrics in shades of camel, off-white and charcoal, because the ‘classic’ feel is in the details that’s when Hermès finds its sweet spot.
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