The more casual campaign is a celebration of individuality and features up-and-coming models like influencers Elliott Jay Brown, Jiahe Zhang, Zsá Zsá Inci Bürkle, Aaron Max, Anajah Hamilton and Jonah Levine.

Tommy Hilfiger has launched its Fall 2017 Tommy Jeans capsule collection, with some all-new models-come-ambassadors and a more laid-back look. Hilfiger looked back at its Denim roots, adding a fresh twist on tradition.

The campaign – which you can see using the slider above – was shot in London, Berlin and New York. The collection is available at select Tommy Hilfiger stores worldwide, and online at tommy.com this very minute.

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