Not content with merely sinking their claws into the sportswear market, PUMA has recently launched a collaborative collection with trendy London-based lifestyle label, Trapstar. Forged from an underground subculture, Trapstar take its inspiration from a range of sources including iconic cinema, photography, music and contemporary art. Just a glimpse at the products they are offering highlights them as a brand focused on breaking the rules and regulations of fashion. Teaming up with PUMA they have unsurprisingly produced an impressive remix of their streetwear that ties in with PUMA’s more classic designs. The result is a unique collection of garms that intends to put PUMA back on everyone’s fashion compass. The new season’s range includes both footwear and apparel that combines Trapstar’s street fashion, with PUMA’s sports-inspired styles along with the Trapstar crew’s passion for football.
PUMA and Trapstar’s remastered vision of streetwear is epitomised in the dramatic makeover given to the PUMA Disc sneaker. Dropping in autumn, the Disc Blaze Camo x Trapstar stands apart from your standard crep with its unique all-over Trapstar camo print that will do anything but blend you into your natural surroundings. Court favourites such as the Suedes and Baskets have also been thrown into the mix and given a design upheaval, though in a more simplistic manner that simply bears the co-branded logo in a crisp and simple production.
Later in the winter, sneakerheads can also expect the release of the PUMA CELL Bubble x Trapstar – another reworking that infuses creativity into the shoe’s tooling by introducing a streamlined outsole, an elastic lace buckle, and red insock colour blocking. The double tongue feature and knit texture make the style even more striking than ever before.
In terms of apparel, a mix of jackets, tops, and bottoms, sees a continuation of Trapstar’s underground routes crossing over with PUMA’s sportswear innovation. The PUMA x Trapstar Savannah is an example of this as it is a breathable athletic style jacket that stands out as an item your wardrobe is simply begging for.
A football-inspired collection without a football is like a dog with no bone, so it’s great to see that the collaboration between these two companies has produced a PUMA x Trapstar Football that (surprise, surprise) breaks away from the basic rubber you’re used to. This football boasts an anodized finish and a stunning “white noise” motif straight out of Trapstar’s archive. It will certainly be an upgrade from that beat-up leather behemoth you’ve had knocking about since the 2006 Euros and will even be able to match your new street-smart outfit.
This collection has been available exclusively in Trapstar stores since July 8th, yet a global release through PUMA stores, PUMA.com and premium lifestyle retailers is expected on July 23rd. Get on it.
