The continued rise of smart-casual has rocketed the humble denim into a new style stratosphere. Although it has its roots in workwear, the modern evolution of the fabric has led it to become incredibly versatile, suitable for both work and play.
Thanks to it’s ability to offer fast, free shipping worldwide, Esquire teamed up with the online men’s store East Dane to show how the multifunctional denim can be. A subsidiary of Amazon, East Dane is a simple e-commerce platform that offers more than 125 designer brands for men.
Here’s how easy it is to make the most of the world’s favourite fabric:
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Starring: Mohamed Al Borno
Having spent two years working on business development for the new Dubai Design District (d3), the soft-spoken Palestinian has recently become a director at the Dubai-based communications agency Copia. Rasied in the UAE, the 32-year-old holds a Masters Degree in Leadership from London Business School (LBS) and a bachelor degree from American University of Sharjah.
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Photography: Richard Hall; Styling: Anna Castan Tomas; Fashion Assistant: Omar Salama