Egypt is making headlines once more. Fresh off the swirling rumours of The White Lotus choosing Cairo as the location for its highly anticipated Season 4, the country is now front and centre in the world of high fashion.
Jacquemus has unveiled its latest campaign, “LA CROISIÈRE,” a sun-drenched, slow-sailing tribute to Egypt’s timeless beauty.
Starring models Angelina Kendall and Mohamed Hassan and captured through the lens of Egyptian photographer and filmmaker Mohamed Sherif, Jacquemus SS25 campaign, embarks on a serene getaway, drifting from the Nile and its fertile banks to the towering pyramids of Giza.
The campaign reflects Jacquemus narrative, rooted in the spirit of travel and recently emphasized during the SS25 show « LA CROISIERE » shown in January 2025 in Paris.