David Guetta for TAG Heuer
TAG Heuer and their new ambassador David Guetta have teamed up to produce a special edition ‘Calibre 7 GMT’ version of the Formula 1 watch, which was initially released in 2014. Clearly a model suited to the man himself, the watch features a thick calfskin wristband strap (inspired by club-goers’ attire), a black and blue aluminium bezel across the face and dials and is powered by an automatic calibre 7. It’s not exactly subtle, but then neither is the DJ, who’s pretty much one of the most famous disk spinners on the planet. Strapping a TAG to his wrist is a smart move by any marketing teams standards.
To celebrate the partnership, the two have produced a short film to showcase the watch in it’s ideal environment (in this case, arriving at a Guetta gig via helicopter). See it below, and pick up the Tag Heuer Formula 1 David Guetta Special Edition watch next month for around Dhs8,650.