Style icon David Beckham has signed a multi-year partnership with Hugo Boss, which will see the football great design for the German fashion company flagship brand, Boss.
In terms of its scope, the collaboration will see the release of capsule and seasonal collections designed and curated by David Beckham, with Beckham harnessing his lifelong style credentials in all stages of the concepting and design process.
The focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in Spring/Summer 2025, with Beckham appearing in the brand’s global campaigns in Fall/Winter this year.
“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful,” Beckham said in a statement.
“I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity and desire for excellence. I look forward to sharing the upcoming Spring/Summer 2025 collection as the first step in our long-term partnership.”