As football fever builds ahead of the World Cup, fashion houses are increasingly stepping into the game; and Balenciaga is the latest to join the lineup.
The house unveils its 2026 Soccer Series: a soccer-inspired ready-to-wear capsule reworked through a graphic system, experimental materials, and in-store personalisation. The campaign, starring World Freestyle Football Champion Tristan Gac, frames the collection from multiple angles with a performance-led energy.
Signature-fit pieces — from tracksuits, jerseys and hoodies to shorts, trousers, caps and socks — arrive in a palette of dark blue, black and red, punctuated with white and gold detailing.
A standout zippered leather jacket echoes off-field football silhouettes, complete with embroidered patches, while new graphic motifs rework the Balenciaga logo, Bodies emblem, and a laurel-wreathed crest.
The Balenciaga 2026 Soccer Series is available in select stores worldwide and on balenciaga.com.