Last October 16, adidas unveiled its SS25 Sportswear Collection in partnership with Saudi label Kaf by Kaf, just ahead of Riyadh Fashion Week. The runway show was a masterclass in blending adidas’ iconic athletic codes with traditional Saudi elements, pushing the boundaries of contemporary fashion. Now, four months later, the collection — aptly named Lightbound — has finally landed, and it’s available to shop worldwide.
Kawthar Alhoraish, the founder of Kaf by Kaf (a part of the Saudi 100 brands program), is the visionary behind the collection and shared her insight on what the collaboration means as a local Saudi brand. “Lightbound celebrates the bold spirit of Saudi youth and their creative energy,” she reflected. “This collaboration with adidas embodies our shared vision to push boundaries and reimagine sportswear.”
The collection’s ethos draws from a single, powerful phrase: The Lines That Connect Us. It’s about empowering the region, forging unity under the soft glow of the moon — a poetic sentiment perhaps, but one that resonates perfectly with sportswear and what it represents.
Saudi Arabia is well-known as being a hotbed for football enthusiasts in the region; the fever pitch has built up significantly after Cristiano Ronaldo signed on to Al-Nassr FC in 2023, now playing for the Saudi Pro League. Lightbound reflects this national fervour in its menswear collection, with a blokecore-inspired football tee that encapsulates the fun and creative spirit of self-expression and experimentation, pairing a bold adidas sportswear graphic with a premium flat knit rib collar.
Faithful purveyors of the iconic adidas look will be pleased to find the classic track top and pants in the collection, stylised with bold prints featuring the vibrant, intersecting lines that is a Kawthar Alhoraish signature, and ribbed details. Like any co-ord set, it’s a versatile option that can be worn together or separately. This iteration of the fan-favourite is more practical for regular wear than ever, including cargo and zippered pockets that make it ideal for the no-bag guy.
The adidas x Kaf by Kaf SS25 Sportswear Collection pays homage to Saudi Arabia’s rich culture and heritage, and reinforces a dedication to supporting and upholding local talents. Bilal Fares, SVP and GM adidas EMC, expressed his enthusiasm: “The partnership between adidas and Kaf by Kaf represents more than just a collection — it’s a movement. Lightbound reflects adidas’ commitment to fostering creativity and celebrating individuality while uniting tradition with creativity.”
Don’t miss out on your chance to grab a piece from the Lightbound collection, available online and at select retailers.