Very rarely are two days ever the same for Kris Fade. Not satisfied with being the UAE’s most recognizable radio host with The Kris Fade Show on Virgin Radio, such is his public appeal that he is also a central character in Netflix’s hugely popular reality show Dubai Bling and the owner of FadeFit—one of the largest healthy snack companies in the region. For the ever-busy Kris Fade, every day is about putting the right foot forward.
It’s fitting then that the radio star has teamed up with footwear giant ALDO for its new campaign—citing the variety and versatility of the products as the reasons for why he appreciates the brand.
“What I love about ALDO is that it has many different styles that you can choose from. No matter what you’re into, you will find that style,” Fade tells Esquire Middle East. “Whether you’re a single guy, in a relationship or married with kids; you want to find that brand that fits your lifestyle and ALDO ticks all of those.”
When it comes to the age-old question of style versus comfort, Fade is characteristically sure footed with his opinion: “You will never see me in a pair of shoes that are not comfortable,” he says. “I don’t care how good they look or what they are meant to stand for. If the shoes are not comfortable, my feet are not going in them!”
With variety and adaptability central to Fade’s busy lifestyle, when pushed, he picks out two ALDO designs from the latest collection that best suit him. “Anyone that knows me, knows that I love trainers, and so I’m always looking for ones that not only feel good but they look good too,” he says. “What I love about the ALDO Recoil is that they are sporty, but have a bit of flare to them. You could wear them to the gym, throughout the day, or even pair them with a simple outfit at night to make it pop a little.”
The level of comfort is key into Kris Fade’s sneaker choice selection, and he is quick to point out the benefit of ALDO’s patented Pillow Walk™ Technology in many of its designs. “The ALDO Invictus is such a comfortable shoe, and one that you can take anywhere as it just fits so well in my bag. The low-top styling make it easy to match with so many different outfits no matter what you’re doing—just simply slip them on or off and you’re golden,” he says.
But secret to success is simple to Kris Fade: authenticity. “Like any brand, I think when you try too hard, when you’re trying too hard, the consumer sees it,” he tells Esquire Middle East, “which is why I respect ALDO. They are a global company, but they are real. They are authentic.”
For more, visit aldoshoes.me