New kicks for Air Max Day
Nike is celebrating Air Max Day on March 26, and it wouldn’t be right with without the release of a new pair of the brand’s iconic shoes.
Enlisting the legendary design trio of HTM, the sportswear giant are looking to bring some of brand-new designs to mark the occasion. Hiroshi Fujiwara, the H in the team, already had his sneakers announced earlier this month. Fujiwara introduced his Air Max LD-Zero H. Well HTM, which is the gift that keeps on giving, has released two more sneakers. The Air Max MP Ultra by Mark Parker, and the Air Max 90 Ultra Superfly T by Tinker Hatfield.
With the Air Max 90 Ultra Superfly T, Hatfield set out to do more than be a colorist and instead wanted to re-imagine the sneakers and create something different. With this in mind, Hatfield’s main aim was to focus on changing the performance of the shoes. Hatfield added collars to the sneakers by combining the element he liked from the Mercurial Superfly.
Another distinct feature of this sneaker that will stand out to fans of the designer is the colors. Hatfield’s designs are usually known to utilize secondary colors. This sneakers signifies his departure from that to a simpler palette, with primary colors. Hatfield spoke on how the decision for the color choice was a personal one saying, “When I draw, it’s a culmination of things that I’ve seen and done to that point. When I was designing this shoe, I pulled inspiration from the United States and France. Each country has had considerable influence on my career, so that’s where you get the reds, whites and the blues.”
The Nike Air Max is a popular lifestyle sneaker and the HTM line continues to carry that legacy on in 2016. The Nike special sneaks are expected to go on sale on Air Max Day.