Mo Salah has become the face of adidas adicolor – the iconic range of sports and street culture that originally debuted in the 1970s. This comes at a pivotal point for the brand, as Salah will become one of the faces celebrating adicolor for a new generation.
As you might expect from the name, adicolor is about just that – colour. It’s men’s and women’s collections feature a variety of classic styles (think the iconic adidas striped tracksuit, for example) along with vibrant hues that are bang on trend for the season.
Elsewhere, fabrics have been updated – making them cleaner and easier to wear – as well as logo sized modified; indeed, logo mania shows no signs of slowing down for spring/summer 2019.
The original adicolor range made its debut back in the 1970s. It became a symbol of sports and streets culture back then, and given the fact that streetwear has never been more popular on the runways, it’s no surprise that it’s back in a big way. Of course, this being adidas, the three stripes are more prominent than ever before.
This makes the choosing of Mo Salah to represent the brand going forward something of a given. Not only has he become an iconic footballer, and probably the biggest name in sport for the Middle East, but he has become an icon all his own.
The new rage of adidas adicolor clothing and accessories is currently available across Adidas stores around the region. For more information, click here adidas.com