![The Rock x Under Armour just launched a beast of a new sneaker [UPDATE]](https://www.esquireme.com/wp-content/uploads/sites/9/cloud/2021/09/09/lead-rock-1527603199.jpg)
Dwayne Johnson does not do anything by halves. Workouts. Eating. Smiling. None of it.
The people love him for it! And the people—his people—should be excited: The Rock just dropped his latest sneaker with Under Armour this week. The stock is super limited, so if you’re interested, now is not the time to sleep.
The shoes—the UA Project Rock 1—are very The Rock in nature. They’re a bold blue with a white sole, which makes them colorful but not obnoxious. And they have a ton of functional elements built in to optimize performance: lateral support in the overlay, forefoot webbing to lock you in, and a sole zeroed in on stability for lifts. Plus, they have a knit bootie construction, which, beyond feeling comfortable, actually serves to give your ankle some stability.
The shoe retails for $120.
Update: Want to bag a pair of these limited edition kicks? Registration starts tomorrow at 10 AM at The Dubai Mall boutique, and closes on 11 PM on Saturday 23rd of June. You pay nothing upfront, just hand over your name, email, phone number and shoe size. Winners will be picked at random on Wednesday 27th and then you have 24-hours to get yourself back to the store and purchase your pair.
