Having planted its iconic flag at the Warehouse Gym Al Quoz, Puma unveils its new ‘The WORK-SHOP’, a weekend long event from Oct 6 to 8, where you can take the first step into whipping your behind into Dwayne Johnson shape for next summer.

Sweat, bulging biceps, and your ability to shout ‘who’s gonna carry the boat, Goggins?!’ are the only currency, which will allow participants to unlock PUMA products, prizes, and exclusive Warehouse Gym passes. We’re serious, the more you sweat, the more you get.

Spaces for the WORK-SHOP will fill up fast. To register, all you need to do is visit the PUMA shop to sign up before your workouts. But hurry up, because spots are filling up quicker than a Taylor Swift concert.

That six-pack isn’t going to sculpt itself. So for once, fellas, finishing first is encouraged.

Anton Brisinger

Los Angeles native, Anton Brisinger is the lifestyle editor at Esquire Middle East. He really hates it when he asks for 'no tomatoes' and they don't listen. @antonbrisingerr