Dubai has long been the city of glamorous extravagance, from towering skyscrapers to endless well of luxury shopping. But it has now added ‘epicenter of fitness revolution’ to its list of defining characteristics. And if you’re looking to kick off 2025 with a heart pumping, sweat inducing bang, while also providing the ultra opulent lifestyle for which Dubai is known, then look no further than the 3 new staples inside ICD Brookfield Place: Reform Athletica, 1Rebel, and Embody Fitness.
Reform Athletica
Located in Jumeirah 1 and ICD Brookfield Place, Reform Athletica combines fitness with art in sleek, gallery-like studios. Offering five signature workout methods, including the Reform Method—a high-intensity, low-impact session—this studio uses cutting-edge Megaformer and Microformer machines. With a team of global trainers, it’s a place where fitness meets mental and physical transformation.
1Rebel
With a high-energy, nightclub-inspired atmosphere, 1Rebel delivers immersive fitness experiences with classes like Reshape, Reformer, Ride, and Rumble. Known for its fusion of fun and intensity, 1Rebel also features its first Open Gym in the UAE, creating a sleek, judgment-free zone for strength and fitness.
Embody Fitness
A family-owned gym dedicated to sustainable, life-changing fitness. Embody Fitness offers personalised programs led by nutritionists, therapists, and trainers, creating a supportive environment to help clients overcome life’s challenges. It’s about lasting transformation and achieving wellness goals in a motivating community.
Prepare your protein powder and get ready to kick 2025 into shape.