If there was any more proof needed that we are living in the world of hyphens then this is it. Famous wrestler-turned-actor, Dwayne “The Rock” Johnson, is now set to become a clothing designer.
Last October Johnson took to Instagram to announce a new “long-term partnership” with Under Armour, but only now have the details if the partnership finally emerged.
As the newest celebrity endorser to sign with the sportswear brand, the company will be working with ‘the most electrifying man in entertainment’ to create a new range of products including everything from footwear, to apparel and accessories. The first to be release will be a backpack and duffel bag.
The most exciting thing to come out of this collaboration is the sneakers. The company revealed that the release of products will have a link to whatever movie Dwayne Johnson is working on at the time. Meaning that we can be on the lookout for gear based around his upcoming buddy-cop film Central Intellegence, Baywatch(!) and, at some point, the latest installment of the Fast and Furious franchise.
As part of the partnership, Johnson will also be promoting the Under Amour Connected Fitness Program, which includes a Healthbox tracker and Record app. Johnson posted on Instagram that: “the most motivating factor of this whole thing is it will always come down to me and all of you ’round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands”.
This deal has been in the works for a long time now. The sad news is still no news when these products will be available. Although Under Armour has taken another step to becoming a strong competitor in the world of sportswear.
