The interest surrounding F1 is currently at an all-time high. With the departure of Lewis Hamilton switching to Ferrari and the 2025 season just weeks away, it’s the right time to release a collection that celebrates the sport, its athletes and their fans. adidas’ first drop in collaboration with the Mercedes-AMG PETRONAS F1 team is just that.
Debuting a complete makeover for the paddock, the collection underscores its design principles of performance and excellence. Each piece has a purpose – but the overarching goal is to provide support to each member of the team. The collection borrows from the team colours, with the iconic teal joining the athletic staples of black and white in ensuring that no one misses what team you’re cheering on.
“We believe sport is for everyone, at every level,” shares Bianca Mast, the product lead at adidas. “And motorsport is no different. Together with the Mercedes-AMG PETRONAS F1 Team, the prospect of bringing the pinnacle of motorsports to a new audience is a one that truly excites us – and we can’t wait to see the famous three stripes in the paddock this season.”
The collab shows up for everyone involved in the sport. From team drivers to mechanics, to the engineers behind the scenes and the fans in the stands, every piece of the F1 puzzle is accounted for. The Mercedes-AMG PETRONAS F1 Team drivers, George Russell and newly-appointed in the big leagues, Kimi Antonelli, get sport-first, performance cuts in their paddock wear. Weaved from lightweight fabric made with AEROREADY technology, the pieces are tailored to support athletes in keeping cool in the hot seat.
Each person’s role is carefully accounted for, as evidenced in the durable yet flexible fabrics used to create clothing for the team’s mechanics. Always needing to be ready to spring to action, the products provide the ease of mobility required while operating machinery. A technical polo top replaces the engineers’ classic white shirt, with its lightweight, breathable fabric perfectly supporting their essential roles.
No sport is complete without its adoring fan base, and adidas and the Mercedes-AMG PETRONAS F1 Team have included theirs in this launch. Streetwear collides with motorsport culture, resulting in a collection that lets fans really show off their allegiance in the circuit.
Antonelli shared his enthusiasm for this display of the driver-fan synergy, saying, “We’re hugely excited to work with adidas as a team, and personally, as I look forward to my first season in F1, it feels even more special and I’m so glad to be working with a partner who truly understands the athlete’s mindset. The first time I wore the new kit with my teammates is a moment I will remember forever, and I can’t wait to look out into the stands and see the fans wearing it too.”
adidas never misses with footwear, and the same can be said of this collaboration: the Ultraboost 5 and the Supernova’s running silhouettes streamline comfort and performance in the paddock for the team’s drivers. A selection of lifestyle and technical caps closes out the collection, ensuring that fans can wear their support from head to toe.
The fanwear collection is currently available to purchase at adidas.com/motorsport and shop.mercedesamgf1.com