Adidas has just unveiled Juventus’ home jersey for the 2023/24 season, designed with the club’s modern supporter base in mind. This latest design balances Juventus’ iconic aesthetics with bold new graphics and innovative technologies, staying true to the club’s unique identity.
The new jersey pays homage to Juventus’ timeless black and white stripes, a symbol that has united the players and fans since 1903. The previously triangular pattern has been reimagined this season with a brushed stroke finish, inspired by the unique patterning of a zebra. This clever twist not only adds individuality and creativity, reflecting the flair of the players on the field, but it also winks at the club’s classic zebra stripe motif.
All the photos of the new Adidas Juventus home kit
Completing the jersey’s design is a striking graphic featuring contrasting yellow details. This color, reminiscent of legendary jerseys of yesteryears, graces key design elements – from the club badge and sponsor markings to the iconic three stripes adorning the shoulders. The result is a jersey that stays rooted in Juventus’ rich history while embracing a modern and fresh design aesthetic.
Designed with performance in mind, the on-field version of the jersey incorporates HEAT.RDY technology. This state-of-the-art tech ensures players can keep their cool even under the most intense circumstances. Meanwhile, the fan version of the jersey comes with AEROREADY technology, offering sweat-wicking and absorbent properties to keep wearers dry and comfortable.
Adidas also continues its sustainability efforts with the new Juventus home jersey. Both versions are made from 100% recycled polyester, in line with adidas’ stated commitment to ending plastic waste.
Fans and players alike will see the new jersey in action for the first time on May 14th in a match against Cremonese. The jersey is now available for purchase at Juventus stores, select adidas retail stores, and online at adidas.com/football. As Juventus ushers in a new era, this jersey stands as a testament to the club’s enduring legacy and forward-looking spirit.
Find it in the UAE in store or at their website.