With the FIFA World Cup 2022 now just around the corner, Adidas has unveiled the Home and Away federation kits created for the national teams of Argentina, Germany, Japan, Mexico and Spain, and they’ve chosen some top UAE football fans to make the announcement in a new campaign.
Adidas DXB got together a group of Gen Z fans including Mariana Guemez, Khaled Abassi, Batoul Kadour and others, a diverse array of individuals from many nationalities that “ reflect coming together as one unit, united by their generation and love of football to launch the 2022 World Cup federation kits, throughout Dubai-based cultural clubs and nostalgic neighbourhoods,” according to Adidas.
You can see the whole campaign below, with a campaign shot entirely in Dubai.
According to Adidas, the brand saw the kits as a ‘canvas for creativity,’ trying to capture the spirit of each nation with design features influenced by key cultural touchpoints. That ranges from and Mixtec art of Mexico celebrated in the nation’s away jersey to the origami crow inspiring Japan’s home kits.
The colour spectrums represent the national identities, with progressive graphics ‘inspired by the future’.
“When we design national team kits for tournaments as big as the FIFA World Cup, we always keep in mind that these designs will become a part of legendary footballing history. For us it’s crucial first and foremost to create kits that equip the world’s greatest footballing athletes with performance-led apparel that helps them unlock their highest level of play, while at the same time always featuring unique and unforgettably iconic designs that are bold, eye-catching and create a true sense of excitement amongst fans all across the globe.”” said Jürgen Rank, Senior Design Director Football at Adidas.
All the kits are made using 100% recycled polyester, with the kits for Argentina, Germany, Japan, Mexico and Spain made of 50% Parley Ocean Plastic,intercepted on remote islands, beaches, coastal communities, and shorelines preventing it from polluting our oceans.
Each shirt features the latest in adidas fabric innovations, including lightweight, heat-applied details. The kits for Argentina, Germany, Japan, Mexico and Spain are constructed using materials and textures to help keep players feeling cool with HEAT.RDY technology, optimized to keep players feeling comfortable. On the other hand AEROREADY technology in the Welsh kit uses sweat wicking materials to keep players feeling dry.
To celebrate the launch of the jerseys, adidas also giving away tickets to the games starting September 1 and running utnil September 30.
Want to win? adiClub members who upload a video of themselves celebrating – either a goal celebration or otherwise – across social media, along with the hashtag #ThisIsOurWorldCup, will be in with a chance of winning tickets, flights and three nights’ accommodation in Qatar.
There are 16 ticket packages to be won and each package includes two tickets to at least one game. All participants must be 18 years old or older and signed up to adiClub.
Here’s the official descriptions of each Adidas World Cup 2022 kit:
Argentina
Argentina’s away jersey is inspired by the pride of the nation and its quest for a more equitable world. Its vibrant purple hues, representing gender equality, combine with fiery graphics in reference to the national flag’s iconic Sun of May.
Germany
Placed over the heart and detailed in gold, a heat-applied team badge takes centre stage on Germany’s home jersey, whilst a bold vertical stripe inspired by the very first Germany shirt, elevates the classic clean aesthetic to new levels. Detailing on the collar and shirt bindings display the iconic colors of the nation’s flag. The away jersey captures the spirit of the team, using the colors of the national flag and blurring the ‘D’ of ‘Deutschland’ to reflect the dynamic football played by the squad.
Japan
Representing self-expression, Japan’s home jersey features a bold origami three-legged-crow-inspired design, whilst its away jersey is crafted to reflect the flowing style of Japan’s play: the blurred graphics are also inspired by origami, brought to life through a design that illustrates speed.
Mexico
Paying homage to its ancient civilisations, adidas infuses Mexico’s away jersey with Mixtec art to summon the fighting spirit of the nation. Amidst the eye-catching all-over design, a sign off on the inside collar displays Quetzalcoat’s serpent body – a representation of humankind’s physical abilities.
Spain
Constructed from its unique footballing DNA, Spain’s home jersey makes a timeless statement as it’s dominated by the team’s famous deep red color, with color references to the flag across the collar and shirt bindings. The away jersey features an undulating graphic taking dynamic inspiration from the country’s 1982 logo, when Spain last hosted the world’s biggest football tournament.
Wales
Created to ignite passionate performances, Wales’s home jersey stays true to its heritage with a vibrant red design inspired by the nation’s fire-breathing symbol, whilst a daffodil under the back collar further instils the pride of the nation. Meanwhile, its away jersey is one for the fans, steeped in the colors of the national flag.
