In a digital age football clubs have been nothing but creative when it comes to revealing new signing and new kits.
We’ve seen it all in recent years from clubs announcing signings on Snapchat, to clever viral marketing bits via WhatsApp, and now we can add cartoon animation to the list for the reveal of next season’s new Paris Saint Germain away kit.
In partnership with the Ligue 1 side’s main sponsor ALL – Accor Live Limitless, the video was created by award-winning illustrator Spiros Halaris, and features the likes of Neymar Jr, Kylian Mbappe, Mauro Icardi and Marco Verratti relaxing around the world in various locations – not coincidentally where the Accor Hotel group has some major properties.
In time for the club’s 50th anniversary celebrations, the design of the new PSG kit takes its inspiration from classic kits in the club’s history.
Earlier this year PSG were awarded the French league title when the French Football Federation called a premature end to the season following the unprecedented outbreak of Covid-19.
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