Americans, there’re a funny sort. Not only will half the people tuning into the Superbowl (the country’s biggest sporting event) just be doing so to watch the adverts, but in the build up tothere is actual buzz around what adverts people will get to see! That is some next level capitalism, right there.
Ahead of the game between the Carolina Panthers and the New England Patriots, expectations are high for this year’s slew of Super Bowl commercials, which reportedly cost a whopping $5 million for a 30-second spot. As The Big Game™ in Houston approaches, Super Bowl 51 advertisers have already begun rolling out details and teasers for their 30-90 seconds in the spotlight on February 5. Here’s a look at what we can expect from this year’s lineup (so far).
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Intel
There is no escaping Tom Brady this year. The Patriots star will also make an appearance in this year’s Intel advertisement. The brand was first to release its teaser, which gives us a glimpse into the life of the superhuman at home.
Wix
The website developing company is back for round two, and this year, they’re not messing around. Wix launched their Super Bowl campaign via Facebook Live (an industry first) on January 17. The ad, directed by Louis Leterrier, will feature impressively good looking duo Gal Gadot and Jason Statham.
Hyundai
Hyundai is not in the business of standard commercials this year. The South Korean car company announced that their 90-second, documentary-style commercial will be filmed, edited, and produced during the game. Former NFL champions Joe Montana and Mike Singletary both made appearances in teasers for the ambitious ad, which is scheduled to air immediately after the game.
Turbo Tax
Humpty Dumpty, of nursery rhyme notoriety, landed a lead role in Turbo Tax’s first teaser, which aired during the Steelers-Patriots AFC Championship Game Sunday night. Cover your eyes, kids—Humpty’s fall is not pretty.
Kia
Kia will be advertising its 2017 Niro with some help from Melissa McCarthy this year. A 15-second teaser starring the actress and comedian let fans know to keep an eye out in between plays during the third quarter.
Lexus
The luxury automaker released an extended cut of its Super Bowl commercial, titled “Man and the Machine” on Monday. The video features the dance moves of Lil Buck, the voice of spokeswoman Minnie Driver, and a look at the new Lexus LS and LC.
Avocados from Mexico
Should Super Bowl Commercial awards come around one of these days (definitely not out of the question, at this rate), Avocados From Mexico’s 30-second preview, during which John Lovitz tries out his hypnotic abilities, would most definitely take the cake for creepiest teaser.
Skittles
Unlike last year’s singing Steven Tyler portrait, this year’s Super Bowl ad will come sans superstar, Skittles announced. And if you were expecting a talking cabbage, you can apparently kiss that idea goodbye, too.
5 things you won't see in Skittles’ #SB51 commercial: owls, a celebrity, a cabbage that can talk, lasers, your own face staring back at you. pic.twitter.com/iZ92hIArKU
— Skittles (@Skittles) December 13, 2016
