Sole DXB, a regional lifestyle platform for footwear, fashion, culture, art and design founded by Dubai-based Hussain Moloobhoy and Joshua Cox, has collaborated with two of Morocco’s creative talents, artist Hassan Hajjaj and designer Amine Bendriouich, for their 2015 campaign.
Using a style typical of artist Hajjaj (known as the ‘Andy Warhol of Marrakech’) and combining the spirit of music, fashion and art, the project is just another example of the Sole DXB guys expanding the creative boundaries of culture coming from the UAE. While the full shoot drops on Wednesday Oct 7th, we’ve got a sneak peak of the process as the boys shot the project in London last month, seen here below.