There’s something exciting about finding that one special designer piece — a limited-edition Rolex, or a Hermès treasure you thought you’d never see again. That thrill is exactly what’s driving the global love for pre-loved luxury — and now, one of London’s best-known names is expanding in Dubai to meet demand.
Love Luxury, a family-run resale brand founded in 2022 by husband-and-wife duo Adam and Emily Abraham, has opened its second Dubai store at Sunset Mall on April 30. After the huge success of their first location in Business Bay — which opened just last December — the new store promises more designer gems, trusted appraisals, and fast, fair service.
Why is pre-loved luxury booming? Collectors today are looking for rare, iconic pieces that tell a story. Shoppers are also more conscious about sustainability, and buying pre-owned makes fashion feel more meaningful. Add to that the appeal of scoring a high-end item at a more accessible price — and it’s easy to see why the resale market is hotter than ever.
Originally launched in London’s Knightsbridge, Love Luxury has become one of the UK’s top retailers of pre-loved Chanel, Hermès, Van Cleef & Arpels, and Rolex. Their secret? Genuine products, quick payouts, and expert evaluations. They even offer consignment for those looking to sell with a little more flexibility.
The brand’s popularity has been supercharged by its social media presence. Love Luxury’s TikTok account has more than 1.8 million followers and 300 million views — with viral videos offering insider tips, appraisals, and real stories from the luxury resale world. Even their 12-year-old daughter Maali has become a fan favourite, with appearances on the front row of Dubai Fashion Week and a second runway walk at London Fashion Week.
“We’re so excited to open our second branch of Love Luxury Dubai in Sunset Mall and welcome new and existing clients,” says Emily Abraham. “The expansion in Dubai was an obvious next step for us and myself and my family are so grateful for the success we’ve had since opening in the UAE. The lifestyle here is undoubtably one of the most luxurious in the world, and therefore the clientele for the goods we specialize in is in abundance here.”
Whether you’re hunting for your next investment bag, selling a piece from your collection, or just want to browse, Love Luxury offers a shopping experience that feels personal, trustworthy, and effortlessly stylish.
Love Luxury, Sunset Mall, is now open Monday to Saturday, from 10am to 10pm.