This week, Porsche Design introduced its new Creative Designer, Pierre Costin, using its spot at Berlin Fashion Week to announce the man who will replace the brand’s current head designer, Thomas Steinbruck.
The Franco-Canadian Costin, who was Senior Designer at the brand before being welcomed into the top spot, already boasts an impressive track record with Porsche, with prior tenures with North American brands Kenneth Cole and Ralph Lauren. The announcement comes only a few months after Dr. Christian Kurtzke was appointed CEO of the Porsche Design Group and together with Costin, the two plan to add serious focus to Porsche Design Fashion.
Many eyebrows were raised back in 2003 when Porsche first launched its design-focused lifestyle brand, Porsche Design. But what seemed like a risk back then is now considered to be standard procedure for luxury brands, as they continue to expand into covering the wider range of the ‘lifestyle’ market. Costin’s most notable work for the brand came last February’s during New York Fashion Week, as he received critical acclaim for his debut ready-to-wear women’s line. In terms of fashion, Porsche Design’s style ethos coincides with the ever-so-slightly-changing ethos prevalent in Italian and English trends.
Much like John Ray at Dunhill presented a line of lightweight-centric attire that retained traditional British design and Mauro Krieger at Pal Zileri focused on wearable city smart clothes that would stand the test of time outside the runway spotlight, Costin presented a men’s collection with an emphasis on casual yet sporty pieces suitable for the modern global business traveller.
Watch highlights of the show as Porche Design announce their new creative designer, below.