In a major move that bridges media influence with humanitarian impact, ITP Media Group has signed a five-year strategic partnership with Dubai Cares, solidifying a long-standing relationship between the two entities. The collaboration will see all of ITP Media Group’s brands officially supporting Dubai Cares’ campaigns and initiatives across the region.
As part of this multi-year commitment, ITP Media Group will offer annual financial support, as well as extensive in-kind contributions across its print, digital, and PR platforms. The first year of the partnership will focus on supporting Dubai Cares’ “Emergency Response to Gaza” campaign, which provides urgent aid in the form of hot meals, food baskets, and shelter tents to the people of Gaza.
“At ITP Media Group, we share Dubai Cares’ values of education, empowerment, and collaboration,” said Ali Akawi, CEO of ITP Media Group. “We are committed to making a positive impact within the region and beyond, and this partnership allows us to contribute to the betterment of society. By leveraging our extensive network of brands and platforms, we will work together to support Dubai Cares’ efforts and inspire our audience to join the cause.”
His Excellency Dr. Tariq Al Gurg, Chief Executive Officer and Vice-Chairman of Dubai Cares, commented: “The media has the unique power to amplify important causes and unite communities around them. With ITP Media Group’s vast reach and influence, we are confident that this partnership will elevate awareness and drive meaningful engagement for our campaigns and initiatives. As a longstanding supporter of Dubai Cares, ITP Media Group has played a key role in advancing our mission, and we are excited to strengthen this collaboration to create lasting social impact and transformative change.”
Dubai Cares has been a leading force in advancing access to quality education and delivering critical humanitarian aid across the globe. Through initiatives such as Taste of Giving, UAE Stands with Lebanon, Gaza in Our Hearts, and the ongoing Emergency Response to Gaza, the organisation has rallied the UAE community around causes that matter. Since its inception, Dubai Cares has reached over 24 million beneficiaries in 60 developing countries.
ITP Media Group’s diverse portfolio of brands which will play a pivotal role in promoting Dubai Cares’ campaigns and inspiring positive action include Esquire Middle East, Harper’s Bazaar Arabia, ICON Mena, Hotelier Middle East, Caterer Middle East, Spartan Race Middle East, Tough Mudder Arabia, Arabian Business, CEO Middle East, Time Out Dubai, Time Out Abu Dhabi, Dazed, Grazia Middle East, Cosmopolitan Middle East, Construction Week Middle East, MEP Middle East, Logistics Middle East, Facilities Management Middle East, Gault&Millau UAE, Masala!, Commercial Interior Design, PMV Middle East, Utilities Middle East, Oil & Gas Middle East, Aviation Business Middle East, ITP Live, ITP Gaming and Edge Middle East.
This partnership between ITP Media Group and Dubai Cares signifies a shared commitment to creating a better future for communities around the world.