The French fashion house has teamed up with Dubai’s eatery to release a cold-pressed juice

French fashion house Givenchy has teamed up with the Dubai/Paris eatery Wild & The Moon to create an exclusive cold-pressed juice.

The unexpected collaboration was announced a few hours ago, and saw Givenchy’s Matthew M. Williams collaborating with a team of chefs, nutritionists and naturopaths at Wild & The Moon to create the new drink.

Wild & The Moon specializes in healthy vegan food and drinks.

The new beverage – which is a limited edition of Wild & The Moon’s Black Lemonade – is good for you and good for the planet.

William’s revealed the product via Instagram, saying that the Givenchy Black Lemonade was made for ‘Emergency Toxin Removal’.

The drink is black because it involves activated charcoal. Other ingredients include maple syrup, apple cider vinegar, lemon juice and filtered water. It is 100 per cent plant-based and gluten-free.

The Givenchy version of the drink is yet to go live on Wild & The Moon’s online menu. However, if you want to know what the beverage will taste like you can order a regular version of Black Lemonade right now.

In other news, Blancpain has just unveiled a new take on its legendary Fifty Fathoms watch.

The watch was originally created in the 1950s for French Navy divers. In the 1970s, the case was evolved adding day/date indications and a more cushion-shaped case. All of that remains intact today, and the new desert version of the watch includes more than a few nods to the original.


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