The year-long ‘will they’ or ‘won’t they’ saga is almost over

In November of 2019, LVMH (the world’s biggest luxury group that controls the likes of Louis Vuitton, Berluti, TAG Heuer, and more) decided to acquire watch and jewellery brand Tiffany & Co. 

A few months later, it put the deal on hold and began renegotiating; citing the tumulutious impact of the cornavirus. Following delays to the deal early in 2020, Tiffany & Co. sued LVMH over the matter – with LVMH counter-suing. 

This back-and-forth went on for most of last year, until finally in October 2020 LVMH lowered the price of the deal – to around US$16 billion. 

It appears Tifffany & Co. has finally accepted the deal, which once complete will add the watch and jewellery maker into the LVMH stable of luxury brands. 

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