In November of 2019, LVMH (the world’s biggest luxury group that controls the likes of Louis Vuitton, Berluti, TAG Heuer, and more) decided to acquire watch and jewellery brand Tiffany & Co.
A few months later, it put the deal on hold and began renegotiating; citing the tumulutious impact of the cornavirus. Following delays to the deal early in 2020, Tiffany & Co. sued LVMH over the matter – with LVMH counter-suing.
This back-and-forth went on for most of last year, until finally in October 2020 LVMH lowered the price of the deal – to around US$16 billion.
It appears Tifffany & Co. has finally accepted the deal, which once complete will add the watch and jewellery maker into the LVMH stable of luxury brands.