Disney’s streaming service launched this week, and despite massive issues managed to sign up more than 10-million subscribers.
The Walt Disney Co. said in a statement it has seen “extraordinary consumer demand” and “has already reached a major milestone, achieving a remarkable 10 million sign-ups since launching.”
Disney+ marks the first attempt by the company to take on streaming services such as Netflix and Amazon Prime, which have disrupted the film and TV landscape. Disney+ went live on Tuesday and boasts thousands of movies and TV episodes from Disney, Pixar, Marvel, Lucasfilm and National Geographic.
Disney Chief Bob Iger called the launch “a historic moment for our company that marks a new era of innovation and creativity.”
The service launched with problems, with thousands taking to Twitter to complain about glitches. According to Richard Windsor, an analyst at Radio Free Mobile, those technical issues may be “a good sign because it implies that the demand for the unique catalogue that it has to offer is stronger than expected, putting it in a very strong position long-term.”
