What do you get when a football powerhouse teams up with one of the world’s largest hotels brand? A very interesting new partnership for the fans.
As one of the oldest football clubs in the world and the third-most valuable club (US $3.8billion), Manchester United has one of the most loyal follower base in the world. With a waiting list for tickets that’s longer than some seasons combined, fans have an extremely difficult time trying to get access to the games.
Marriott Hotels, the flagship brand of Marriott International, and Manchester United, have unveiled a new addition to Old Trafford stadium that gives the most passionate fans the best seat in the house, aptly called the Seat of Dreams.
Interestingly, you can’t buy this experience. It’s completely free and awarded at random from the pool of ticket holders. The new addition to Old Trafford, will be awarded to fans at random through a complimentary upgrade to their existing match ticket, and it is Marriott Hotels’ way of giving back to the club’s dedicated supporters.
The Seat of Dreams will host four fans at every home game.
The debut of the Seat of Dreams at last week’s game against Liverpool also marks the kick-off of a larger relationship between Manchester United and Marriott Hotels, with the hotel brand becoming the club’s first-ever official Hotel Partner.
With this new partnership, Marriott Hotels is hoping to use its global footprint to elevate the game experience for Manchester United fans around the world. The Seat of Dreams will be featured at the club’s #ILOVEUNITED events around the globe.
Viewing parties held at Marriott Hotels around the world will feature Manchester United Legend appearances and special Manchester United-themed food and beverage menus.
Themed amenities and suites will also be available in early 2020 at the Manchester Marriott Victoria and Albert Hotel.
At Old Trafford stadium, the brand has created a hospitality suite modelled after its signature M Club, the brand’s 24/7 business lounge for Marriott Bonvoy Elite members that is featured at nearly 100 Marriott Hotels around the world. The suite will offer VIP access to all of Manchester United’s home games throughout the season, with executive seating and complimentary food and drinks.
