Amazon is now worth $6 billion more than Apple

The reign of Apple and Google is over, Amazon is the world’s most valuable brand
With a value of $315.5 billion, the company has shot up in value by 52% in a single year
Thanks to the former plucky book shop now offering an exhaustive list of services, the brand has proved itself to be a true super power
Its value sits at around $6 billion more than both Apple and Google

It has taken 12 years but Google and Apple have been knocked off the top spot of the most valuable brands. The competitor isn’t a surprise though, but the numbers are. Amazon is now worth $315.5 billion, a 52% increase from last year.

According to the BrandZ Top 100 Most Valuable Global Brand Ranking 2019, Amazon is officially top dog. The list was compiled by WPP research agency Kantar, and it has all the names in the top 10 you’d probably expect. Though Amazon’s sheer dominance is something to behold.

“Amazon’s phenomenal brand value growth of almost $108 billion in the last year demonstrates how brands are now less anchored to individual categories and regions,” says the global head of BrandZ, Doreen Wang. The boundaries are blurring as technology fluency allow brands, such as Amazon, Google, and Alibaba, to offer a range of services across multiple consumer touchpoints,” she said to CNBC.

While we all know Amazon best for its near magic level of efficiency in its online delivery, the brand has now taken to autonomous driving projects such as ‘Aurora’, electric truck companies such as ‘Rivian’, and its airplane project: ‘Amazon Air’. Let’s not forget it bought online pharmacy ‘PillPack’ for just over three quarters of a billion dollars last year, and also led a $575 million funding round into ‘Deliveroo’. Amazon cannot be stopped.

David Roth, chair of BrandZ, said the companies that did well were those that mastered this new model of different services. “Brands need to understand the value this type of model can create and should embrace its approach to be successful in the future”.

Take a look at the rest of the top brands below: