National Geographic is first brand to 100 million Instagram followers

What might be commonplace for someone like Cristiano Ronaldo and Ariana Grande, the hundred million follower club is somewhat of an impossibility for most brands.

That makes sense: while celebrity Instagram pages allow its followers a sneak peek at the luxurious lifestyles these celebrities live on the other side of the lens. Yes, that says a lot about the vapid and obsessive culture that we live in, but did you see what Kim Kardashian was wearing the other day? And those boots? We know right.

But every now and again the internet clouds do open up, and allow a single ray of sunshine to light up the noxious ether that is social media in 2019. And this month, it’s the National Geographic Instagram account – which has just become the world’s first brand to hit 100 million followers.

If you’re not one of those million, the @NatGeo account uploads images that were taken by National Geographic’s network of professional photographers around the world. Each image is also accompanied by lengthy captions that explain the significance of the photos. And it’s not all pictures furry baby seals, either.

Some of the channels most popular images include a wildlife ranger comforting the last male Norther White Rhino on the planet, moments before he passed away, and a seahorse who has to contend with plastic waste and trash. More locally, the account has photographed nomadic tribes in the Sudan, as well as the cultural significance of the Palestinian conflict.

That’s not to say it doesn’t post images of furry baby seals (so cute) but rather the account doesn’t shy away from showing 100 million followers everything that’s what’s wrong with the world. National Geographic has proved that you can still create authentic content that matters and still be successful on social media. proved that you can still create authentic content that matters and still be successful on social media.