There was a time when a man who spent too long in the bathroom was met with a level of scorn and suspicion usually reserved for politicians who try and embrace indie music.
Thankfully, times have changed. But even now it’s easy to feel confused by the overwhelming amount of advice, opinion and small pots of expensive goo currently on the market. Fortunately, Esquire Townhouse has you covered.
We’ve drafted in the experts from Barberia Italiana Gents Salon to not just give guests of Esquire Townhouse advice on their grooming routine, but to demonstrate it also. Yes, guests will be able to sample the services themselves, in our very own grooming lounge.
Barberia Italiana is the brainchild of Vincenzo Spina, a young and ambitious Tuscan who moved to Dubai having opened branches in Milan, Bergamo, Brescia and his hometown of Cremona. Noticing an upturn in men happy to spend more on their upkeep, he wanted to create a comfortable space where men can enjoy a more upmarket “Italian-style” of service with their grooming experience.
Don’t worry if you can’t make it down to this year’s Townhouse event. You’ll be able to follow along with all that and more via our social media channels.
Advertisement – continue reading below
At the Esquire Townhouse, the Middle East’s leading men’s brand comes to life over three days of activations, talks, masterclasses, fitness sessions and private dinners, all held within in a jaw dropping, AED60 million private mansion. Throughout the days invited guests can walk into the world of Esquire, with real-life access to the leading voices in style, sport, tech, travel, food and film.
