The Dubai Mall recently opened Fashion Avenue, its expansion that features the boutiques of some of the largest fashion brands in the world. But one name has always been suspiciously absent; until now.
Virgil Abloh‘s Off-White store has opened its stores here in the UAE, at the Dubai Mall. What was previously plain white hoardings with the simple words ‘Off-White’ printed off the side, came down just this morning. Naturally, Esquire was the first to check it out.
WATCH: INSIDE THE OFF-WHITE BOUTIQUE
The new Off White boutique has everything you might expect. A clean-cut interior, limited edition clothes and kicks, alongside some regional exclusives. For example, Off White’s recent partnership with Rimowa was clear and present, and we also saw some very limited edition sneakers, hidden away behind display only cases.
Oh, and we also spied a few regional exclusives in the form of tracksuits and accessories.
Just this morning the man himself teased the opening of the store, but the opening day seems to have come early this morning.
