More and more fashion brands are leaning towards a new type of influencer in their campaigns. Innovators who excel in their field. The new “Sub Versus 2” campaign is a quest to show the authenticity of a new generation of youth. A generation of cultural innovators who thrive on diversity through their music, their art, their local community.
A cast including musician, Lindsey Shrederley, visual artist, Ama Elsesser, model, Lilliya Reid, car enthusiast, TJ Robinson and actress, Fig Abner.
This is a cast that reaffirms the rise of personality and anti-conformity, each with their own bold sense of style.
The campaign soundtrack by LA artist Def Sound, plays to the beat of the Californian lifestyle.
“This group of young minds in Los Angeles really tells the story of what the Versus sub-culture stands for: attitude, defiance, and the real issues of a new creative generation” Donnatella Versace