Another day, another broken record.
Welcome to Dubai, owner of the world’s largest mall in the world; a mall that hosts the world’s largest aquarium and the world’s largest sweet shop ‘Candylicious’.
Just a couple of months after unveiling the world’s largest OLED screen; neighbours of the world’s tallest building are set to open the largest Nike store in the world.
The record that is currently held by Niketown London –approximately 42,000 square feet over four floors- will be surpassed by the Dubai Niketown which is expected to cover almost 68,000 square feet.
The area that was previously occupied by Kinokuniya Bookstore, will make Dubai the ninth city in the world to acquire a Nike Lab; joining the likes of Milan, London, Tokyo, Chicago, Paris, New York, Shanghai and Beijing.
The Dubai Mall will be a great choice for host, ‘Dubai Mall offers [Nike] the opportunity to benefit from strong footfall, plus the design of the mall compares well against other malls. the frontages are very nice,” said Green, head of Research & Consulting, UAE at CBRE.
“They know the visibility will help them get as many people to the store. There are lots of positive drivers for why someone would want to be in that mall,” he added.
What to expect?
Features of other Niketowns include a running section in which you conduct a run analysis to ensure you buy the best shoes for you.
Special events, such as athlete talks, as well as popular running and training club feature in Niketown London.
Also, ability to custom design your own personalized and unique footwear in the ID space with Nike staff available to help one-to-one.
An in-house DJ to entertain you while you scroll past a range of Men and women sportswear are all features that are highly likely to be found in the Dubai Niketown.
Simply speaking, it’s a “sports world” that offers you a bigger chance of getting lost inside than leaving empty-handed.
