Today is a day for all sneaker heads across the region to delight as Nike celebrates the opening of its very first Jordan Brand store in the Middle East. Located in Dubai Mall, the Jordan-exclusive store is the only the fourth in existence, with the Dubai outlet joining the cool kids table along with those stationed in New York, Chicago and Hong Kong.
You might remember Michael Jordan best for his six NBA championship rings and his illustrious career at the Chicago Bulls. But many others remember him best for the Air Jordan – the iconic sneaker which has become almost as legendary as the man himself. The versatile sneaker has made a seamless transition from the courts to the catwalk over the years, but it’s important to remember that Michael Jordan was the “Michael Jordan of Basketball” before being the “Michael Jordan of” anything became an appraisal of greatness.
Jordan has played alongside many of the world’s best players including Scottie Pippen, Magic Johnson, Larry Bird, and Bugs Bunny, with Dubai’s Jordan store honoring Jordan’s sporting legacy with its mixture of products that are both perfect for the Basketball court and for everyday casual wear.
Following one of Nike’s founding tenets to ‘listen to the voice of the athlete’, the Jordan store has come as a result of the growing popularity of both Basketball and sneaker culture within the Middle East. Art installations and historical displays in store also pay homage to “His Airness”, with neat additions including a digital touch screen allowing consumers to explore the history of the product’s innovations throughout the ages.
To correlate with the store’s grand opening, athletes are invited to participate in a variety of festivities that will take place at the Dubai Mall ice skating rink from June 30th- July 2nd. Fans who have pre-registered will even be able to trial the latest Jordan Ultra Fly’s and customize Jordan footwear purchased in-store.
The new store is located on the ground floor opposite the Nike store near the Dubai Ice Rink. A pretty cool store in a very cool location.
