-The Esquire 100 - Prakash Parmar

Bespoke Tailors is an almost underground lair.

Buried beneath Dubai’s International Finance Centre, and set on a busy thoroughfare, its windows of suits in various stages of completion draws more than a lingering glance from the bankers walking by. However, the real star of this sartorial show—arguably one of the finest Tailors in the Emirates—is its owner, Prakash Parmar.

Prakash comes from a family of tailors that have been in the business over 300 years. Having left Bombay and moved to Dubai in 1956, it was Prakash’s father who set up the very first store in Dubai. Drafted in to help his father at an early age, he cut his teeth first as a tailor, and then as a master cutter, before eventually taking the helm of not one, but two, tailoring outfits here in the UAE (Bespoke Tailors is the upmarket spawn to sartorial stalwart, Parmar Tailors).

Today, he boasts some of the finest materials in the region—with exclusive deals in place with the likes of Zegna and Vitale Barberis Canonico—and combines both old-school tailoring smarts, as well as cutting-edge technology to dress some of the most high profile men and women in the Gulf.