Yeah, we went there.

Moisturising. It’s that thing that women do, right? Well, yes, and no. Yes, because many women do, and, no, because many men completely underestimate the importance of using moisturiser in their daily routines.

While it seems second nature for men to use shampoo, conditioner, body wash, shaving foam and fragrance to clean and boost their appearance, there does seem to still be a hang-up on add moisturiser to their daily routines. Why? Because having good quality skin is a bad thing? Just ask your partner what she thinks about that…

Here are 5 reasons why you should start moisturising:

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Dry skin
You may have heard that 60 percent of our body is made up of water. Therefore it should come as no surprise that our skin is in constant need of moisture to maintain its elasticity, and one of the ways to help your skin maintain the moisture is to use a moisturiser.  Simple activities like showering and using soap tends to strip your skin of necessary oils, leaving your skin dry. That’s a reason why using a moisturiser post-shower is the best time to apply some. The next time you step out of a shower, use a moisturiser as it can go a long way to making your skin feel fresh.

Keeps skin young
Research have shown men’s skin age much faster than women’s. Sure, we it helps us look rugged when we’re young, but it sure does catch up with you later down the line. A moisturiser can make a huge difference in helping prevent those wrinkles from appearing, by restoring the elasticity in your skin. Let’s be honest here, we all don’t look like Clint Eastwood for us to be able to make the wrinkles look cool. If you think moisturising is just for women, think again.

Strengthens skin
Like a riverbed, when your skin dries up, it will start to crack. These cracks open your skin up to the environment and make it more easily affected by allergies and infections. Moisturising your skin regularly helps your skin out by binding your epidermal cells together. This forms a tough barrier to prevent harmful agents from getting in. If you actually want to be tough, rather than look tough, it’s worth cracking open the moisturiser.

Protects against damage
Summer is just around the corner, and we are no strangers to the effects of the Middle East sun on our skin. Couple that in with humidity and the big city’s pollutants, and your skin is essentially fighting a battle against the elements all day. Here moisturisers can help by coming to your skin’s aid in these troubled times. Moisturise twice a day for your skin to have around the clock protection, like your skins very own personal bodyguard.

It takes less than 30 seconds
This should be the biggest reason you should moisturise. Moisturising takes almost no time at all – and better still, no one is watching while you do it! When you take that into account and weigh in the benefits of moisturising, there’s almost nothing to debate here.