Rarely does a scent avoid becoming irksome after 25 seconds, nonetheless 25 minutes. But keeping its novelty going for 25 years? Well, there’s something to be said for that.
BOSS Fragrances has introduced the world to BOSS Bottled Elixir, the newest addition to the Boss Bottled Family, elevating the modern man from a mere mortal to an aromatic God of Thunder. Skeptical? Well, BOSS has the real (well, Hollywood’s) God of Thunder to stifle any doubts.
With one bottle sold every four seconds worldwide, the original BOSS Bottled has become as essential to men’s grooming routines as brushing your teeth. This iconic, timeless scent is a tribute to innate sophistication, designed for the many facets of the contemporary man.
The new Elixir fragrance is crafted by the legendary master perfumer Annick Menardo – creator of the BOSS Bottled signature scent – in close collaboration with Suzy le Helley, together celebrating the reinvention of a modern classic.
Just a spritz, or several, and you’ll be transported from the unbecoming confines of mundanity to racing a Porsche 911 turbo down the back of a fire-breathing dragon with a sword in one hand and a martini in the other (okay, that might be a stretch, but that’s how we felt after trying it).
But let’s be real. Undeniably, the modern age is at war with masculinity, nonetheless excellence as a whole, so don’t succumb to being just another docile employee of the universe, grab the reins, and be your own BOSS.
The fragrance can be found here.
(warning: may cause unprecedented sniffing when walking down the street. Do not wear if you don’t want attention)
