Sir Richard Branson has unveiled a new fragrance that smells like a cruise ship.
The billionaire has launched a perfume inspired by his first ocean liner, The Scarlet Lady – called Ship No. 1.
It will become the signature scent of Virgin Voyages, and the perfume is described as being a contrast between sea lavender and fig tree, with hints of mandarin, rosemary and sea salt.
In a trademark ‘Branson’ movie, the advertising campaign is rather creative:
“What’s that smell? An age-old question put forward by sailors since the very first days of oceanic exploration,” says website itsmellslikeship.com/.
“Take it with you wherever, whenever. And when somebody walks into the room and says, ‘It smells like something in here, but I just can’t put my finger on it.’ Let them know. It smells like ship.”
It’s not unusual for hotel brands to develop their own signature scents. Westin, Ritz-Carlton and W Hotels all sell room sprays, and candles developed just for their properties.
Ship No. 1 costs US$50 and is available now. All proceeds go towards the Ocean Unite charity.
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