Times change. When James Henry Creed founded his eponymous perfume house in 1760 the word ‘exfoliation’ probably described a method of extracting secret information from ne’er do wells. But today, more than 250 years later, his fragrances are still a huge name in the male grooming industry and are being carried into the 21st century by the seventh generation of the Creed family.
How does a brand succeed for seven generations, you ask? Well, it certainly didn’t hurt when Creed received the thumbs up from Britain’s Queen Victoria, which led to many more European royal houses following suit. Creed moved to Paris in 1854 and has created more than 200 fragrances over the years with current president Olivier Creed at the helm.
The fragrance shown here is a best-seller from Creed’s premium Royal Exclusives range called Spice & Wood and is – well – spicy and woody, as well as being utterly gorgeous. It seems that Queen Victoria chose wisely.
AED 1,700 AED for 75ml; creed.eu
