Hugo Boss has announced Zac Efron as the new face of its new men’s fragrance Hugo Man.
Labelling the Hollywood heart-throb as the ‘ulitmate embodiment of millennial masculinity’, the fashion brand is looking to capitalise on the actor’s mould-breaking good looks… and why not!
With this move the brand is targetting a younger, millenial audience and with the tag #yourtimeisnow encouraging them to ‘act on their passions and achieve their goals’
With a campaign that is set to start next year, and lead up to the fragrance’s launch in March 2017, expect to this Efron’s (ridiculously good looking) face plastered on billboards near you.