What’s the most important thing about a smartphone? Instant access to up-to-date information at a moment’s notice? No. The ability to call your grandmother from anywhere? No. Don’t be ridiculous. Taking ‘selfies’ of yourself to post on a plethora of social media platforms? Bingo.
You may protest that a phone’s functionality is more important than its selfie-taking ability but you also haven’t called your grandmother in over six months so you are in no position to take the moral high-ground. We can also guarantee that you’ve spent an extortionate amount of time this year trying out all the latest Snapchat filters.
In fact, we’re willing to bet there’s a picture of you with that dog filter knocking about somewhere on the Internet. Oh, it was ironic was it? Sure thing.
Whatever your opinion on the matter is, there’s simply no denying that taking selfies has become an intrinsic part of our culture, and looking at the incredible popularity of apps like Instagram and Snapchat, they don’t seem to be something that’s going away any time soon. It was only a matter of time before the phone companies themselves started to take notice of this trend, and it seems like that day of selfie-reckoning has finally come.
With front camera functionality therefore rapidly climbing up the average UAE shopper’s smartphone priority list, local mobile phone brand Four have introduced a new range of affordable smartphones, known as the S550 and S600, that specialise in their selfie-taking ability.
The new S550 and S600 handsets represent Four’s approach to this growing value market, combining high quality and low price by focusing on the features customers will use the most. That means they don’t waste useless space on devices with “mandatory” apps like some other well-known smartphones…

For as little as Dhs399, the S550 features a 13MP Rear camera with autofocus and flash, as well as a front 5MP camera also with flash and 1080p HD recording for lifelike photos and videos. If you’re not a tech whizz, the translation is simple: your selfie game will be on point. In addition to the smartphone’s 16GB of internal memory, the device also supports an external memory card of up to 128GB. Powered by a 1 GHZ Quadcore processer and featuring 1GB RAM. Again, in layman’s terms: There’s enough room on the phone for A LOT of selfies.
For a slightly higher price of Dhs 499, you can also get your hands on the S600 device, dubbed by Four as the ‘Super Selfie’ phone. Featuring an 8MP front camera that will make you look a lot more beautiful than you have any right to be, as well as 1080p HD recording capability for videos, this smartphone even has advanced camera features including a multi-angle view mode, a panorama mode,a motion track mode, and a beauty face mode. What is beauty face mode, you ask? We don’t know exactly. But we’re pretty sure that you need it.
‘Four’ smartphones can be found across all axiom, Fono, and One Mobile outlets in the UAE. The features are fantastic and so is the price, so grab your selfie-stick out of that stack of unused Christmas presents and get snapping.