Known for putting creativity and authenticity at the heart of his work, HARITH BUKHASH continues to drive the social industry forward, something the JETOUR G700 understands all too well.
As co-founder of Bukhash Brothers, Harith Bukhash has been a pivotal part in reshaping how brands communicate across the Arab world. Alongside his brother, Anas Bukhash, he launched one of Dubai’s first licensed influencer marketing agencies, long before influencer culture became a global phenomenon.
“We’ve always been passionate about creativity,” Harith explains. “And with Anas’ strong relationships with major brands, we saw an opportunity. In 2014, we decided to take the risk and launch Dubai’s first digital agency.”
Today, their Golden Stevie® award-winning digital marketing firm plays an influential role in the landscape of how brands speak, look, and connect across the Arab world. “We want to craft stories that resonate. For us, it’s always been about nurturing the relationships we build with our clients. Just like our slogan says: ‘We design meaningful relationships,’ and that’s exactly what we strive to do every day.”
Their success story is fundamentally tied to Dubai’s pulse, a city that thrives on reinvention. “We’re truly grateful to be part of Dubai, one of the world’s leading cities for creativity and innovation,” he says. “The energy here has played a big role in our growth, inspiring us to evolve across every segment of our work.”
From a shared home office to a multifunctional creative warehouse, every step has been intentional. “It wasn’t easy, but my brother was with me every step. We built it together.”
For Harith, risk is thoughtful, never reckless: “Sometimes, it’s about embracing the unknown; other times, it’s about slowing down to reflect. The key is knowing when to do each.”
That balance between ambition and reflection is something Harith navigates daily. It’s this duality and the drive to push forward that draws lines between his story and the JETOUR G700. Much like Harith, the JETOUR G700 is a trailblazer, a premium hybrid SUV that embodies strength, sophistication, and fearless innovation. Crafted for those who push boundaries, the SUV is built for those who strive to live beyond the horizon, bridging performance with urban luxury.
“To me, reinvention is about staying true to your values while exploring every step of the journey. It’s taking risks, remaining open, and never settling for what is expected.”
His advice to young Emirati entrepreneurs is more of a battle cry: “Try. There’s rarely much to lose. Consistency and belief in your vision are what matter most.”
While success is often measured by milestones, Harith defines his differently: “Ultimate success means excelling in what you do while maintaining close, caring relationships with your loved ones. Above all, it’s about being there for them and taking care of what matters most.”