Sometimes you don’t realise you’re staring into the future when it’s happening, and only after you’ve had a moment to let everything sit does it hit you that you just caught a glimpse of what awaits behind the doors of tomorrow. That’s how it feels when ogling the new Mercedes Benz CLA – a futuristic machine with unparalleled technology, and you can’t even fathom just how advanced it really is.
It’s the first Mercedes-Benz to run entirely on the in-house-developed MB.OS, making it the most advanced star in the brand’s lineup. With an AI-driven system at its core, every CLA is essentially a rolling supercomputer, seamlessly linked to the Mercedes-Benz Intelligent Cloud. This means cutting-edge over-the-air updates, now extending to vital vehicle functions like driving assistance for the first time ever. The result? A CLA that stays fresh, future-ready, and effortlessly ahead of the curve.
The new MBUX Virtual Assistant takes the bond between driver and machine to an entirely new level, thanks to the power of generative AI. Think of it as a co-pilot with personality—capable of engaging in natural, multi-turn conversations, remembering details, and adapting like your trusty friend. Built on ChatGPT-4o and Microsoft Bing, it taps into the vast knowledge of the internet, while Google Gemini makes it a navigation guru, pulling real-time insights from Google Maps for hyper-detailed, personalised guidance.
Always present on the Zero Layer as a dynamic, “living” Mercedes-Benz star, this AI assistant doesn’t just listen—it understands, responds to emotions and enhances every drive with an intuitive, human-like touch.
The electric motor, inverter, and transmission fuse in an integrated powerhouse, delivering intelligent performance across the full-speed spectrum. In the city, or whenever power demands stay under 20 kW, the hybrid models glide effortlessly on pure electric drive. But when the road opens up? Electric cruising remains in play at speeds of up to 100 km/h. But the real magic lies in the combustion engine’s next-level efficiency—capable of recuperating energy in all eight gears, clawing back up to 25 kW for a smarter, more dynamic drive.
The new CLA isn’t just a car—it’s a statement of intelligence, innovation, and connection. The driving experience has been transformed into a human-like connection fusing man and machine, resulting in an emotional responsiveness never before seen in the automotive industry. The CLA may come out today, but it’s built for tomorrow.