It’s been nearly 98 years since the Rolls-Royce Phantom was first unveiled to the world, and while much has changed in the century since, one thing has remained constant: there is no greater example of luxury, no car worth aspiring towards, quite like the renowned brand’s flagship model. The Phantom Series II, unveiled in May of 2022 and finally available to clients beginning in 2023, is the pinnacle of Rolls-Royce, and driving it, it’s clear why.
Yes, I said driving it—and boy, is it wonderful to drive. While Rolls-Royce was once known purely as a car to be driven in, that perception changed starting in 2007 when the brand released the Rolls-Royce Phantom Drophead Coupé, a car that repositioned the brand for a new generation, and sent it on the path that has led to its best car ever.
That’s not to say that while this is a smooth drive as they come, quieter and more imbued with the feeling of floating on a cloud than any car the brand has released, that it is not also ideal for the passenger. In fact, the Phantom Extended Series II, built to be driven in, has made the backseat an even more comfortable place than ever before.
The design on the Phantom Series II has evolved too, with headlamps now with 920 tiny bezel-cut stars—all cut meticulously by hand by the finest craftspeople, along with new wheel options and an evolved grille.
For those wanting to make the car unlike any other in the world, Rolls-Royce has upgraded its Bespoke capabilities, installing in 2022 a private office in Dubai, the first of its kind outside of the brand’s headquarters, that has a direct link to the Rolls-Royce factory in Goodwood, England, allowing its most cherished clients to work with the brand to craft a masterpiece all their own.
As we drive the car around Dubai, of course, Rolls-Royce cars are nearly ubiquitous, as the region’s bond with the brand grows stronger with each passing year. According to Mamdouh Khairallah, General Manager of Rolls-Royce AGMC, Dubai, the market remains perhaps the strongest for the brand in the world in terms of Bespoke commissions, a testament to a synergy of philosophy.
After all, as Dubai meticulously refines itself, the city has become the key destination for the world’s elite during uncertain times, a beacon of hope for the future and safety in the present. As Dubai cements itself as the pinnacle city of the world, what car should be more omnipresent than the flagship of the pinnacle automotive brand?
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