Genesis recently revealed its revamped GV80 and GV80 Coupe during an exclusive event hosted at the Seoul Wave Art Center. The gameplan for these models is to showcase the South Korean car brand’s blend of tradition and innovation, showcasing its drive to dedication in terms of pioneering design, beauty, comfort, and speed – at an accessible price point.
In a proud display on home turf, Genesis presented the new models to a handpicked audience of local and international guests, marking a significant stride in connecting Korean automotive excellence with audiences in the Middle East.
The launch provided a fully immersive experience, transcending mere exhibition to offer a glimpse into the essence of Korean hospitality, known as ‘Son-nim’, a principle deeply embedded within the core values of Genesis automotive.
The GV80, Genesis’ inaugural SUV marrying opulent aesthetics with state-of-the-art technology, has garnered remarkable sales exceeding 170,000 units in the global luxury SUV market since its inception.
The updated GV80 marks the first model overhaul in over three years, preserving the distinctive essence of the original while undergoing a comprehensive interior redesign. With a focus on enhancing the in-car experience, the model introduces new convenience features aimed at elevating comfort and safety.
“We are thrilled to announce the launch of ourredesignedGV80 and the first coupe SUV, the GV80 Coupe,” said Omar Al-Zubaidi, CEO of Genesis Motors Middle East and Africa. “We are confident that our latest coupe model and the newly designed GV80 will resonate deeply with drivers in the Middle Eastern region.”
Embodying Genesis’ design ethos of “Athletic Elegance,” the brand-new luxury GV80 Coupe has captured global attention since the debut of the GV80 Coupe Concept in April. Seamlessly blending practicality with sportiness, the GV80 Coupe boasts a striking design package that includes a dynamic exterior and a sporty, high-tech interior. This is complemented by a powerful 3.5-liter gasoline turbo 48V electric supercharger (e-S/C) engine, ensuring an exhilarating driving experience.