- Audi is phasing out popular sports models in favour of all-electric vehicles
- First on the chopping block is the Audi TT
- This is all part of Audi’s plan on launching 20-fully-electric cars by 2025
- It is forecast that in seven years, more than 40 per cent of all car sales will be hybrid or electric vehicles
Audi will be discontinuing its popular TT coupe (and potentially the R8) in order to make space for new fully-electic models.
This comes on the back of the company’s initiative to launch 20-fully ‘leccy cars by 2025 – a point where many car manufacturers has said the hybrid and 100 per cent electic motors are expected to make up more than 40 per cent of the entire automobile market.
According to Audi CFO Alexander Seitz, this is all part of Audi’s plan for “shedding old baggage”.
“Because of tighter emissions regulations, combustion cars are getting more expensive in the medium-term, and electric cars are getting cheaper,” he said.
The Audi TT harks back to 1998, when it provided the company a much-needed sport aesthetic (and one that it has capitalised on for more than 20-years). The car would go on to inspire the Audi R8 and R6 models. But lately, sales in Audi’s coupe models have been sloping downards, prompting these all-electric changes.
But it’s not all sports models that can expect to see changes. As part of the company’s transition towards electrification, the next version of the A8 sedan – which is slated to to hit roads in 2025 – will also go all-electric.
The Audi TT will be replaced in “a few years” says Seitz.
